Advertising has come to a time and a place where it can become the most efficient in connecting brand to customer, unleashing multiple platforms of media messages targeting these audiences. Creatively, art directors, planners and creatives themselves have new technology and techniques to compile a campaign in traditional media as well as the new evolving social and digital platforms. Funding in the advertising department almost always surpasses any other budget to a brand or company, placing it in one of the most valuable resources and executions for a successful brand.

So what is the issue?

People these days use these kinds of words about current advertising:

Sex sells

Raunchy

Controversial

Shock value

Degrading

Racist (Racial profiling)

Although all above points may be arguably true, I would like to take a few moments to show some ads here that will make you happy you live in the 21st century. They also show insight to the envolution of women not only as people but integrated into the workforce with respect and equality.

IMAGINE these running into these ads from BuzzFeed while flipping through a magazine or walking down the street: