Memorable personalities and characters help a brand resonate with its audience when it comes to the media (television, print, outdoor etc.) Some familiar ones we all know and ‘love’ are:
Dennis Haysbert- Allstate Guy
Isaiah Mustafa- Old Spice
Just to name a few
This year, Wieden and Kennedy has taken this same trend with their 2010 holiday Target commercials. They made and produced 14 different variations of commercials with the quirky character of Maria Bamford, promoting the 2 day sale at the end of December.
All of the commercials include this character in different situations surrounding shopping, Black Friday, and holiday craziness that most everyone feels as the year comes to an end.
Here are several of the videos and you can visit Target’s YouTube Channel for more:
Jessica Jean Things 
