Advanced Google Search Tips: 10 Techniques To Find What You Are Looking For

The follow article is one that I did research for at Amplify Interactive.

Original post with free download of printout:

http://www.amplify-interactive.com/blog/search-engines/advanced-google-search-tips/

Advanced Google Search Tips

1.) “Negative Keyword”

-keyword
Printer -cartridge will show results for the word printer but not the word cartridge.
2.) “File Type”
filetype:pdf
Cancer research filetype:pdf will show only results that you can download as a PDF flie.
3.) “Synonyms Match”
~keyword
~car will search for “car” and synonyms of “car”
4.) “Phrase Match”
“keyword keyword”

“chocolate chip cookies” will not get results for someone who wrote “chocolate mint chip cookies”. Only those three words in that order.

5.) “OR”
The | symbol
Jessica + Williams|Wiliams|William is a search for all of those possibilities (Jessica Williams OR Wiliams OR William)

6.) “Price Range”
#…#
bedding $100…$200 will show search results for bedding between $100 and $200 dollars

7.) “All in Text”
allintext:
allintext: chicken cilantro lime recipe will show search results for recipes with these three ingredients

MORE ADVANCED:

8.) “Search Within”
site:
Animals site:www.facebook.com will show only animal related pages within Facebook.

9.) “Date Search”
daterange:
Facebook daterange: 201108 will find only informationa nd news from August 2011.

10.) “Fill in the Blank”
*
Obama signed the * bill this week will allow google to treat the star as a placeholder for any unknown term(s) and then find the best matches.

SEO: ” Times Are A Changin’ ” by Wil Reynolds

This is a summary of the closing keynote at Searchfest 2012 in PDX

Speaker: Wil ReynoldsSEER Interactive

Quick Summary:

Isn’t it about time, we actually get rewarded for doing things right? Isn’t it time, building good content and not $15 dollar articles gives us a boost? What about building community, and connecting with people? We’ve been told for 10+ years that those tactics were the key to success, and they weren’t really. Lately it looks like that is starting to change, and we’re going to delve into examples of where it is and is not working, with specific takeaways on how to balance out your campaigns to get you ranked today and protect you for the LONG haul.

My Takeaways:

-The SEO Dilemma: What Google says will work vs. What actually works

-Honest Conversation: non-quality links, buy outs and paying for links beats real interactive and natural or organic links and conversations. WHY

-How to help balance both sides of social and paid and low quality links: You can’t jump away from crap tactics when they are the ones that worked.  You can’t always depend on good links for high rankings.

-Today: we need to build the bridge between the two forms of booting a website and or company.

TACTICS (3):

1. Infographics: Beings with a human condition. Where do I fit in the world? I want to learn more. I want to impress people. People will go find out things they want to share but people are lazy.

      +A snippet of information that allows your to say “Hey, did you know…”

      +We want to learn something new but then move on

“I don’t mind losing, but I want to know whether or not I lost”

Agency Challenge: Understand the depth of your client’s goals

Client Challenge: Is your agency asking you questions

Few questions = more risk your strategy

2. Asset Building: If you have a large client, look go look for assets that they have already been using. you will find links through scholarships and opportunities that they are already using.

3. Leveraging Community: Breaking down followers or customers depending on what or who they are. Reaching out to them is automatically easier because they already follow you and know what you are all about. Start this conversation!

+Warning: Do not @ everyone in a certain category with information. You want to start conversations with particular people.

TOOLS:

Guest Post Links available from your followers: http://www.bit/ly/guest-post-gdoc

inboxq.com

Local/Mobile Strategies and Tactics

A summary of a presentation given at SearchFest 2012 in Portland OR.

Speakers:

Greg Sterling – Sterling Market Intelligence
Chris Silver Smith – Argent Media

Summary: Mobile marketing changes as fast as the most recent phone and and social app. Our expert is here to explore the ever changing landscape of local and mobile marketing and help you determine what tactics are right for you and your marketing strategy.

WHAT JUMPED OUT AT ME AS THE MOST IMPORTANT TIPS:

Chris Silver Smith:

+Local Search Ranking Factors: Relevancy, Distance, Prominence

-Basic business listing info from data aggregation (Ex: infogroup)

-Make it easy for your website to be found by using semantic markup language- allows your to inform Google bots of what elements on the page are for.

-Use Citations: Mention a business at a location, or a telephone number, or an address. Mention of a business name can be a citation as well. They will try to analyze your popularity depending on the number of citations. This makes is easier for people to find all the information they want in one place. Google will favor this.

+Biz data sources = Basic citation sources

+Analyze competitors place pages to discover more citation sources

+Participate in local events so people talk about your location and you may be included on wiki pages about the event

Unorthodox Citation Sources:

-Wikipedia articles (businesses, buildings, shopping center)

-Wifi hotspot. If you add this to your business you can be included in hotspot listings

-Geocache Locations

-National Register of Historical Places (If your company is registers as this, you will be put on state government websites and receive citations this way)

-ATM locations, Weather Monitoring Station, Pressed Penny Machines (specialty directories)

-Specialties examples: Spanish speaking, Jewish owned etc

Check-in Services

-This is the kind of data Google is interested in by counting it as a unique data factor. Looking at companies that rank better depending on the amount of check-ins they have.

-Encourage your employees to check-in if you are not a customer oriented location (factories)

-Facebook check-ins are indexed by Google to look at search results for data

Chris Silver Smith: @gsterling

“If you are not doing mobile you are practicing marketing malpractice”

-80% of Google’s top advertisers do not have a mobile website (OUCH!)

-Mobile web vs Mobile apps? Determine the difference. There are a lot!

-Mobile right now is only about 9% of search right now, but will continue to grow in the future

Mobile Advertising:

-Mobile is 23& of media time spent and 1% of budgeting (WHY!?)

-Mobile Eco-system- not as complicated as you think! Google has 95% of the share on the search side (PPC and Click to Call)

-Google’s Ad Unit Smorgasbord:

       +Traditional Search Ads

       +Click to Call

       +Custom Search Apps

-Device Targeting- All you have to do is categorize by carrier, geography, devices and more on Google Adwords for PPC campaigns. It’s that easy.